Social Media and Your Communications Strategy

As we are all aware, the world of communications is changing rapidly, everyday.While traditional means of getting your messages out will always be important, we cannot overlook the growing significance of social media in any communications strategy.  For instance, we use site like Twitter, LinkedIn and blogs to build a brand or reputation.

In the following Boston Globe article, "Google unveils real-time search”, they outline their plans to deliver more comprehensive search results that include social media.  This means that any 'status-updates,' 'tweets,' or blog entries will be included in a search about you or your company, within moments of posting the message.  Joining other major search engines, Yahoo and Bing, it is clear that social media is a tool that should be employed in your communications strategy.

Boston Globe Link:  http://www.boston.com/business/technology/articles/2009/12/08/google_unveils_real_time_search/