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Crisis Communications Planning:
A crisis is defined as a time of great difficulty, usually unexpected. McDermott Ventures understands that a crisis can arise at any time, and experienced professionals are needed to manage the situation and reduce the interruption to your business and your clients. McDermott Ventures can assist in two ways:
Crisis preparation
Being prepared for a crisis is about having a plan. McDermott Ventures will work with your company to create a crisis communications plan that includes:
- Crisis protocol and training for all employees
- Media guidelines
- Draft customer/client communications
- Draft key messages,potential questions and answers
- Spokesperson preparation
Immediate crisis situation management
Strategic and organized management is required during a crisis. McDermott Ventures can navigate the initial crucial hours of a crisis, to lessen any negative impacts to your company. McDermott Ventures will:
- Interface with the media
- Draft all talking points/key messages for media interviews
- Prepare a company spokesperson or act as the spokesperson on the scene
- Draft any client/customer communications
- Draft stakeholder communications
- Manage employee crisis teams
