YOUR REPUTATION IS YOU MOST IMPORTANT ASSET.

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case study pdf Measuring the effect of Public Relations on the bottom line

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Public Affairs

Government Relations:

Navigate the political environment on behalf of our client
Prepare client briefings on local and state regulations affecting their business

Present public funding and tax incentive options to optimize client’s growth objectives

Conduct research and provide political intelligence to inform business decisions

Educate elected officials regarding client positions on key issues

Digital Communications:

Use twitter, facebook, LinkedIn to develop stakeholder groups to support your position

Develop, implement and update an online strategy to make company positions relevant to government decision-makers and business thought-leaders

Community Relations:

Mobilize grassroots support for client positions on public policy issues

Create outreach strategies to reach community members, groups and organizations and identify individuals and/or groups who can influence others

 

Media Relations:

Create media opportunities, both on-line and in print, regarding corporate positions on public policy issues

Place opinion-leader byline articles and reports to leverage public policy positions

Secure coverage of industry trends and initiatives which support corporate positioning